Social Media's influence on Elections in India

A campaign speech used to reach only the crowd standing in front of it, and the newspaper report of it the next morning. Today the same fifteen-second clip can reach tens of millions of phones before the speaker has even left the stage — edited, captioned, and sometimes altered, faster than any election authority can react. Social media has changed what an election campaign even is.

In two minutes

Social media has transformed Indian elections by giving parties and candidates direct, low-cost, instantaneous reach to voters, while also introducing new risks — misinformation, targeted political advertising, hate speech and manipulated content — that traditional election regulation was never designed to manage.

The rest of this chapter

The full explanation, the cheat sheet, every previous-year question at every mark weight, the quiz and the answer skeletons are part of Political Science – I: Political Theory and Political Organisation on LexBlox Semester. Sign in to unlock the subject, or read Module 1 of Legal Language and Writing free.