Strategic Management

Babasaheb Bhimrao Ambedkar University · LL.B. Semester 6 · BBM-606

Unit I — Introduction to Strategic Management

i. Strategic Management, Strategic Planning, Strategic Planning and Strategic Management. · ii. Strategic Management Process · iii. Formulation Phase: vision, mission, environmental scanning, objectives and strategy · iv. Implementation Phase: strategic activities · v. Basic Model of Strategic Decision Making.

Unit II — Environmental Analysis

i. Need, Characteristics and categorization of environmental factors, Approaches to the environmental scanning process - structural analysis of competitive environment; ETOP a diagnosis tool. · ii. Analysis of Internal Resources: Strengths and Weaknesses, Strategic Advantage Analysis; Value-Chain Approach to Internal Analysis Methods of Analysis and diagnosing · iii. Corporate Capabilities - Functional Area Profile and Resource Deployment Matrix · iv. Strategic Advantage Profile; SWOT Analysis.

Unit III — Formulation of Strategy

i. Approaches to Strategy formation; Major Strategy Options - Stability, Growth and Expansion, Diversification, Retrenchment, Mixed Strategy. · ii. BCG Model, GE 9 Cell, Stop-Light Strategy Model · iii. Porter’s Model: 5 Force and Porters Diamond Model, Strategic Choice.

Unit IV — Corporate Development

i. Stages of corporate development, Corporate Restructuring, Mergers & Acquisitions, Strategic Alliances. · ii. Mc Kinsey’s 7S Model, Organization Life Cycle. · iii. Implementation, Strategic Evaluation and Control, Operational Controls and Strategic Controls.