Business Communication

Unit I — Vocabulary Development

This module stresses on the importance of having a good vocabulary and the significance of a dictionary and thesaurus for vocabulary enrichment. It covers different ways of word formation, technical words, one-word substitution, homonyms, phrasal words, idiomatic expressions, etc. Using the Dictionary and Thesaurus, Choice of Words, Learning Derivatives, Building Vocabulary with Prefixes and Suffixes, Words often confused- Pairs/Group of Words, Synonyms and Antonyms, Homonyms, One Word Substitution, Indianism, Foreign Words and Phrases, Common Idioms and Phrases.

Unit II — Communication- An Overview

This module emphasizes and elaborates on the basics of communication such as importance, process, levels, and flow of communication. It also covers the formal and informal communication networks that come into play in organizations and discusses the barriers to verbal and non-verbal communication, Communication- Concept, Objectives, Importance, Process of Communication, Levels of Communication, Flow of Communication- Vertical, Horizontal, and Diagonal, Means of Communication- Verbal and Non-verbal, Barriers to Communication, Guidelines for Effective Communication.

• Communication Skills

Unit III — Presentation Skills

This module focuses on ways to develop effective presentation skills through audience analysis, steps to be followed in planning, structuring, and finally making a presentation, Assessing your Skills, Planning your Presentation, Slides and other Visual Aids, New Technology for Presentations, Preparing your Presentation, Delivering Presentation with Energy and Composure.

• Effective Public Speaking — Tips for improvement, Interview Tips — Activity

Unit IV — Group Communication

This module deals with the various forms of group communication such as group discussions, meetings, seminars, conferences, etc. and the strategies for effective and successful participation in such formal discussions. Forms of Group Communication, Use of Body Language in Group, Discussions, Group Discussions, Organisational GD, GD as part of the selection process, Meetings, Conferences, Symposia and Seminars, Interviews.

• Elocution/Mock Trials/ Meetings

Unit V — The Art of Writing Business Letters

This module deals with the principles of formal correspondence and how to write business letters by understanding various formats and types through numerous examples, Essentials of Effective Correspondence, Layout of a Business Letter, Planning the Letter, Kinds of Business Letters, Goodwill Letters, Human Resource Correspondence, Job Applications, Resume Writing, Interviews, Letters of Appointment and Confirmation, Purchase, Correspondence, Enquiries and Replies there of Industrial Inquiries and Replies there of Quotations, Orders and Tenders, Making, Handling and Rejecting Complaints, Sales Correspondence, Sales Letter, Sales Circular, Advertisements, Classifieds, Public Notices, Appointments, Accounts Correspondence, Invoice, Proforma Invoice, Delivery Challans, Statement of Account, Credit or Debit Notes, Collection Letters, Banking Correspondence, Insurance Correspondence, Provident Fund Correspondence, Correspondence with IT and Corporates.

• Techniques/tips on effective letter writing Letter of Application

Unit VI — Intra-Organisational Communication

This module deals with various means of formal communication within an organization and drafting skills required to give instructions in a professional setup, Memoranda, Office Circulars, Office Orders, Office Notes, Staff Suggestions and Complaints, Correspondence with Regional or Branch Offices, Notice, Agenda and Minutes, Report Writing.

Unit VII — E-Correspondence

This module will help the students to understand the nuances, content, style, purpose of email writing and understand the pitfalls in using email communication. It also deals with ways to improve efficiency in drafting emails. Concept of E-Correspondence, Concept of E-mail- Structure, Procedure, and Style, Jargon and Acronyms, E-Mail Etiquette, Security and Precautions, Advantages and Disadvantages of E-mail, Intranet- Benefits and Purpose,

Unit VIII — Essentials of Professional Communication

This module discusses major functions of communication in business organizations, depending upon the demands of the situation. It emphasizes on the importance of business etiquette, emotional intelligence, and resolving conflicts through negotiation, Corporate Communication, Communication for Public Relations, Emotional Intelligence, Conflict and Negotiation, Business Etiquette, Ethics and Values in Business Communication.